The uses and impact of social and emerging media on public relations practices in Malaysia

Research has shown that social media has been widely discussed among public relations practitioners and scholars in relation to how it has changed public relations practices. A study by Wright and Hinson (2017) revealed that public relations practitioners continue to strongly agree that social and...

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Bibliographic Details
Main Authors: Lee, Cheng Ean Catherine *, Ong, May Kay *, Lim, Siz Siz, Chuan, Tek Pheung
Format: Article
Language:English
Published: University of Newcastle, Australia 2020
Subjects:
Online Access:http://eprints.sunway.edu.my/1272/
http://eprints.sunway.edu.my/1272/1/Catherine%20Cheng%20Ean%20APPRJ_Lee_volume22_2020.pdf