Decision Tree: Customer churn analysis for a loyalty program using data mining algorithm

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Decision Tree: Customer churn analysis for a loyalty program using data mining algorithm

In the world of retailer, customers typically patronize multiple shops thus making loyalty programs a favorite among retailer to retain their customers. Loyalty programs are utilized across many different businesses as a marketing strategy to encourage customers to continuously shop or patronize the...

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Bibliographic Details
Main Authors:	Lee, Angela Siew Hoong *, Zuraini Zainol, Ng, Claudia, Chan, Khin Whai
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	QA76 Computer software
Online Access:	http://eprints.sunway.edu.my/1207/ http://eprints.sunway.edu.my/1207/1/Angela%20Lee%20Decision%20Tree.pdf

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