The importance of service quality for competitive
advantage – with special reference to industrial
product

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The importance of service quality for competitive advantage – with special reference to industrial product

Current competitive environment induced by globalisation and advances in information technology have forced companies to focus on managing customer relationships, and in particular customer satisfaction and customer loyalty in order to efficiently maximise revenues. In the age of customer delivering...

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Bibliographic Details
Main Authors:	Dominic P, Dhanapal Durai, Goh , Kim Nee, Wong, Diana, Chen, Yoke Yie
Format:	Article
Language:	English
Published:	2010
Subjects:	TS Manufactures HD28 Management. Industrial Management
Online Access:	http://scholars.utp.edu.my/id/eprint/2106/ http://scholars.utp.edu.my/id/eprint/2106/1/05_DOMINIC-CRM-IJBIS-final.pdf

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