The importance of service quality for competitive advantage – with special reference to industrial product
Current competitive environment induced by globalisation and advances in information technology have forced companies to focus on managing customer relationships, and in particular customer satisfaction and customer loyalty in order to efficiently maximise revenues. In the age of customer delivering...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://scholars.utp.edu.my/id/eprint/2106/ http://scholars.utp.edu.my/id/eprint/2106/1/05_DOMINIC-CRM-IJBIS-final.pdf |