A SCM framework to describe CRM

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A SCM framework to describe CRM

In the age of customer delivering quality service is considered an essential strategy for success and survival in today's competitive environment. In order to improve the internal processes of a company, people are turning to Supply Chain Management (SCM) to get the next breakthrough in perform...

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Bibliographic Details
Main Authors:	P.D.D., Dominic, P., Parthiban, K.N., Goh
Format:	Conference or Workshop Item
Language:	English
Published:	2008
Subjects:	Q Science (General) QA75 Electronic computers. Computer science
Online Access:	http://scholars.utp.edu.my/id/eprint/162/ http://scholars.utp.edu.my/id/eprint/162/1/paper.pdf

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