A SCM framework to describe CRM
In the age of customer delivering quality service is considered an essential strategy for success and survival in today's competitive environment. In order to improve the internal processes of a company, people are turning to Supply Chain Management (SCM) to get the next breakthrough in perform...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://scholars.utp.edu.my/id/eprint/162/ http://scholars.utp.edu.my/id/eprint/162/1/paper.pdf |