A Systematic mapping review of persuasive speaking strategies among entrepreneurs in digital business environment

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A Systematic mapping review of persuasive speaking strategies among entrepreneurs in digital business environment

Persuasive strategies used in business presentations by many entrepreneurs to market their products to potential customers are important strategy in gaining customers’ trust. While various means of social media used to reach to their customer, literature shows that little attention has been given to...

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Bibliographic Details
Main Authors:	Nurjanah Mahat, Azlina Abdul Aziz, Hanita Hanim Ismail
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2025
Online Access:	http://journalarticle.ukm.my/26042/ http://journalarticle.ukm.my/26042/1/87-95%20-.pdf

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