A Systematic mapping review of persuasive speaking strategies among entrepreneurs in digital business environment
Persuasive strategies used in business presentations by many entrepreneurs to market their products to potential customers are important strategy in gaining customers’ trust. While various means of social media used to reach to their customer, literature shows that little attention has been given to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/26042/ http://journalarticle.ukm.my/26042/1/87-95%20-.pdf |