Modeling consumer purchase intentions for plant factory products using logistic regression
A plant factory is a closed-growing system that allows farmers to control growing conditions and ensure safer vegetables without pesticides. However, to maximise the success of the plant factory, it is critical to discover the aspects regarded as relevant by consumers when purchasing vegetables and...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/25778/ http://journalarticle.ukm.my/25778/1/207-216%20-.pdf |