Local voices, global impact: the changing trend of indigenous languages in transforming MTN Nigeria's advertising

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Local voices, global impact: the changing trend of indigenous languages in transforming MTN Nigeria's advertising

Integrating indigenous languages in MTN Nigeria's advertising signifies a powerful evolution in the company's approach. It underscores the value of local cultures while driving business growth. This study explores the changing trends in the use of indigenous languages in advertising practi...

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Bibliographic Details
Main Authors:	Adeyeye, Babatunde, Salawu, Abiodun
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2025
Online Access:	http://journalarticle.ukm.my/25350/ http://journalarticle.ukm.my/25350/1/356_370%20Local%20Voices%20Global%20Impact%20The%20Changing%20Trend.pdf

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