Local voices, global impact: the changing trend of indigenous languages in transforming MTN Nigeria's advertising
Integrating indigenous languages in MTN Nigeria's advertising signifies a powerful evolution in the company's approach. It underscores the value of local cultures while driving business growth. This study explores the changing trends in the use of indigenous languages in advertising practi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/25350/ http://journalarticle.ukm.my/25350/1/356_370%20Local%20Voices%20Global%20Impact%20The%20Changing%20Trend.pdf |