Understanding technology adoption practices among Malaysian home grown food and beverage franchisors to foster business growth
Recently, franchising has emerged as a prominent avenue for business expansion, attracting numerous entrepreneurs in local and international markets. While the prevalence of franchise businesses continues to rise, some businesses struggle to achieve growth due to their failure to leverage techno...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/25190/ http://journalarticle.ukm.my/25190/1/Pengurusan_72_3.pdf |