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Carving image: impactful Amistartop brand communication strategy and tactics

Crop protection industry grows with an increase in registration reaching 1,049 products, including 57 brands under Azoxistrobyn (AZT) category to control disease and increase grain weight. This encourages tighter and more aggressive market competition leading to challenges in Syngenta Indonesia’s Am...

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Bibliographic Details
Main Authors:	Faizal Abrudin, Leila Mona Ganiem
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24356/ http://journalarticle.ukm.my/24356/1/587_598%20766182554811PB.pdf

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