Motivations and challenges faced by university students in pursuing entrepreneurship ventures: from UUM perspective

Extant definitions of entrepreneurship are variously related to opportunity pursuit, business creation, uncertainty, profit-seeking, and more, reflecting the myriad perspectives within and beyond the entrepreneurship field. This case study examined Universiti Utara Malaysia (UUM) students' moti...

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Bibliographic Details
Main Authors: Umi Athirah Mohd Fauzi, Sharima Ruwaida Abbas, Rohani Abdullah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/24199/
http://journalarticle.ukm.my/24199/1/PP_22.pdf