Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms

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Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms

English auctions, renowned for their blend of economic and entertainment elements, serve as dynamic platforms for selling goods. This research, grounded in Game Refinement Theory and the Motion in Mind Model, delves into bidder behavior to elucidate its impact on entertainment perceptions at varying...

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Bibliographic Details
Main Authors:	Li, Siqi, Mohd Nor Akmal Khalid, Iida, Hiroyuki
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23997/ http://journalarticle.ukm.my/23997/1/105-%20118.pdf

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