Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms
English auctions, renowned for their blend of economic and entertainment elements, serve as dynamic platforms for selling goods. This research, grounded in Game Refinement Theory and the Motion in Mind Model, delves into bidder behavior to elucidate its impact on entertainment perceptions at varying...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23997/ http://journalarticle.ukm.my/23997/1/105-%20118.pdf |