Consumers' valuation on food safety attributes

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Consumers' valuation on food safety attributes

The objective of this study is to determine the consumers’ valuation or willingness to pay (WTP) for the safety attributes of cabbage. The survey was conducted in Klang Valley, Malaysia from September to November 2019 involving 505 respondents. This study employed the discrete choice experiment (DCE...

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Bibliographic Details
Main Authors:	Nurul Nadia Ramli, Khalid Joya, Mad Nasir Shamsudin, Nitty Hirawaty Kamarulzaman
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/21999/ http://journalarticle.ukm.my/21999/1/JeM_2.pdf

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