Consumers' valuation on food safety attributes
The objective of this study is to determine the consumers’ valuation or willingness to pay (WTP) for the safety attributes of cabbage. The survey was conducted in Klang Valley, Malaysia from September to November 2019 involving 505 respondents. This study employed the discrete choice experiment (DCE...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/21999/ http://journalarticle.ukm.my/21999/1/JeM_2.pdf |