Consumers' valuation on food safety attributes
The objective of this study is to determine the consumers’ valuation or willingness to pay (WTP) for the safety attributes of cabbage. The survey was conducted in Klang Valley, Malaysia from September to November 2019 involving 505 respondents. This study employed the discrete choice experiment (DCE...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/21999/ http://journalarticle.ukm.my/21999/1/JeM_2.pdf |
| _version_ | 1848815490439315456 |
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| author | Nurul Nadia Ramli, Khalid Joya, Mad Nasir Shamsudin, Nitty Hirawaty Kamarulzaman, |
| author_facet | Nurul Nadia Ramli, Khalid Joya, Mad Nasir Shamsudin, Nitty Hirawaty Kamarulzaman, |
| author_sort | Nurul Nadia Ramli, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The objective of this study is to determine the consumers’ valuation or willingness to pay (WTP) for the safety attributes of cabbage. The survey was conducted in Klang Valley, Malaysia from September to November 2019 involving 505 respondents. This study employed the discrete choice experiment (DCE) and found that the important safety attributes of cabbage demanded by consumers were appearance, followed by the type of production system, cabbage with myGAP certification and the type of market (point of purchase of cabbage). The sociodemographic variables such as age, income and education level also can influence the WTP for the safety attributes of cabbage. The findings suggested that the older consumers and the consumers with higher income and education were willing to pay more for safety attributes of cabbage. Thus, these findings can be utilized by the producers and marketer to design appropriate production and marketing strategies to meet the demand from these group of consumers and consequently can be translated into business opportunities. |
| first_indexed | 2025-11-15T00:50:48Z |
| format | Article |
| id | oai:generic.eprints.org:21999 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:50:48Z |
| publishDate | 2023 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:219992023-08-07T03:14:15Z http://journalarticle.ukm.my/21999/ Consumers' valuation on food safety attributes Nurul Nadia Ramli, Khalid Joya, Mad Nasir Shamsudin, Nitty Hirawaty Kamarulzaman, The objective of this study is to determine the consumers’ valuation or willingness to pay (WTP) for the safety attributes of cabbage. The survey was conducted in Klang Valley, Malaysia from September to November 2019 involving 505 respondents. This study employed the discrete choice experiment (DCE) and found that the important safety attributes of cabbage demanded by consumers were appearance, followed by the type of production system, cabbage with myGAP certification and the type of market (point of purchase of cabbage). The sociodemographic variables such as age, income and education level also can influence the WTP for the safety attributes of cabbage. The findings suggested that the older consumers and the consumers with higher income and education were willing to pay more for safety attributes of cabbage. Thus, these findings can be utilized by the producers and marketer to design appropriate production and marketing strategies to meet the demand from these group of consumers and consequently can be translated into business opportunities. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/21999/1/JeM_2.pdf Nurul Nadia Ramli, and Khalid Joya, and Mad Nasir Shamsudin, and Nitty Hirawaty Kamarulzaman, (2023) Consumers' valuation on food safety attributes. Jurnal Ekonomi Malaysia, 57 (1). pp. 1-12. ISSN 0127-1962 https://www.ukm.my/jem/view-articles/ |
| spellingShingle | Nurul Nadia Ramli, Khalid Joya, Mad Nasir Shamsudin, Nitty Hirawaty Kamarulzaman, Consumers' valuation on food safety attributes |
| title | Consumers' valuation on food safety attributes |
| title_full | Consumers' valuation on food safety attributes |
| title_fullStr | Consumers' valuation on food safety attributes |
| title_full_unstemmed | Consumers' valuation on food safety attributes |
| title_short | Consumers' valuation on food safety attributes |
| title_sort | consumers' valuation on food safety attributes |
| url | http://journalarticle.ukm.my/21999/ http://journalarticle.ukm.my/21999/ http://journalarticle.ukm.my/21999/1/JeM_2.pdf |