The portrayal of women in persuasive advertisement : semiotic analysis of Deeja cosmetic TV commercial

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The portrayal of women in persuasive advertisement : semiotic analysis of Deeja cosmetic TV commercial

The purpose of advertising is to effectively promote items or services so that people will buy them. Repetition of viewing to the advertisement for the desired product strengthens purchasing habits. However, advertisements frequently contain sexual and objectification of women. This study aims t...

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Bibliographic Details
Main Authors:	Noor Hanan Mohd Jafar, Hamedi Mohd Adnan, Rosliza Ahmad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/20392/ http://journalarticle.ukm.my/20392/1/56710-187559-1-PB.pdf

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