The quality of health parasocial opinion leaders on social media. A literature review

The growing popularity of social media usage has led to growing social media revolution capable of replacing traditional communication media. This landscape change not only helps individuals in communicating, searching for health information and thus sharing information on social media, but also pro...

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Bibliographic Details
Main Authors: Chew, Saw Teck, Emma Mohamad, Sabariah Mohamed Salleh
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:http://journalarticle.ukm.my/20065/
http://journalarticle.ukm.my/20065/1/35114-109855-1-SM.pdf