Users' experience on airline chatbots
A chatbot is an advancing technology that has taken the airline industry to a different level of service. The continuous pursuit drives this development to provide efficient and quality services; however, this technology is not void of challenges that may affect customers' experiences. This stu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/19431/ http://journalarticle.ukm.my/19431/1/09.pdf |