Exploring Western tourists perceived risk and impact on willingness-to-try unfamiliar local food in Redang and Perhentian Islands

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Exploring Western tourists perceived risk and impact on willingness-to-try unfamiliar local food in Redang and Perhentian Islands

Post COVID-19 pandemic, tourists remain eager to sample local food when visiting new destinations. However, being in a strange island environment and eating unfamiliar food, may enhance the feeling of uncertainty, thus increase Western tourists’ perceived risk particularly with unfamiliar food and c...

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Bibliographic Details
Main Authors:	Norsyakira Ahmadi, Fathilah Ismail, Wan-Zainal-Shukri W.H.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18816/ http://journalarticle.ukm.my/18816/1/071-079%2B%2B%2BWan-Zainal-Shukri%2BWH.pdf

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