Exploring Western tourists perceived risk and impact on willingness-to-try unfamiliar local food in Redang and Perhentian Islands
Post COVID-19 pandemic, tourists remain eager to sample local food when visiting new destinations. However, being in a strange island environment and eating unfamiliar food, may enhance the feeling of uncertainty, thus increase Western tourists’ perceived risk particularly with unfamiliar food and c...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
|
| Online Access: | http://journalarticle.ukm.my/18816/ http://journalarticle.ukm.my/18816/1/071-079%2B%2B%2BWan-Zainal-Shukri%2BWH.pdf |