The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia
Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationsh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17465/ http://journalarticle.ukm.my/17465/1/31053-159660-2-PB.pdf |
| _version_ | 1848814320625909760 |
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| author | Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan, |
| author_facet | Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan, |
| author_sort | Siti Ngayesah Ab Hamid, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional
counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’
perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image,
and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and
analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics,
corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the
corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty.
The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute
towards image. |
| first_indexed | 2025-11-15T00:32:13Z |
| format | Article |
| id | oai:generic.eprints.org:17465 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:32:13Z |
| publishDate | 2021 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:174652021-10-07T06:40:58Z http://journalarticle.ukm.my/17465/ The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan, Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty. The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17465/1/31053-159660-2-PB.pdf Siti Ngayesah Ab Hamid, and Wan Jamaliah Wan Jusoh, and Suharni Maulan, (2021) The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia. Jurnal Pengurusan, 61 . pp. 31-41. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1409 |
| spellingShingle | Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan, The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia |
| title | The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia |
| title_full | The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia |
| title_fullStr | The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia |
| title_full_unstemmed | The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia |
| title_short | The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia |
| title_sort | influence of spiritual brand attributes towards the corporate brand image of islamic banking institutions in malaysia |
| url | http://journalarticle.ukm.my/17465/ http://journalarticle.ukm.my/17465/ http://journalarticle.ukm.my/17465/1/31053-159660-2-PB.pdf |