Establishing customer knowledge through customer accounting in tourism industry: a study of hotel sector in Malaysia

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Establishing customer knowledge through customer accounting in tourism industry: a study of hotel sector in Malaysia

The competitive business landscape surrounding the tourism industry inevitably requires significant attention to be placed on maximising the customer base towards establishing a competitive advantage. In this vein, the use of customer accounting has emerged to be a source of crucial information...

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Bibliographic Details
Main Authors:	Majeed Abdulhameed Yasir, Amizawati Mohd Amir, Ruhanita Maelah, Amirul Hafiz Mohd Nasir
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16742/ http://journalarticle.ukm.my/16742/1/43939-141179-1-PB.pdf

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