Establishing customer knowledge through customer accounting in tourism industry: a study of hotel sector in Malaysia
The competitive business landscape surrounding the tourism industry inevitably requires significant attention to be placed on maximising the customer base towards establishing a competitive advantage. In this vein, the use of customer accounting has emerged to be a source of crucial information...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16742/ http://journalarticle.ukm.my/16742/1/43939-141179-1-PB.pdf |