Multimodal engagement through a transmedia storytelling project for undergraduate students
Transmedia storytelling has great potential in the field of education and research on its applications and benefits in teaching and learning is growing. This paper explores the use of transmedia storytelling as a multimodal pedagogical tool for tertiary students. This paper explicates the design...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/15719/ http://journalarticle.ukm.my/15719/1/39677-134959-1-PB.pdf |
| _version_ | 1848813867515248640 |
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| author | Melissa Shamini Perry, |
| author_facet | Melissa Shamini Perry, |
| author_sort | Melissa Shamini Perry, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Transmedia storytelling has great potential in the field of education and research on its
applications and benefits in teaching and learning is growing. This paper explores the use of
transmedia storytelling as a multimodal pedagogical tool for tertiary students. This paper
explicates the design and application of a transmedia storytelling project in increasing
multimodal engagement for undergraduate students from various faculties. A case study of a
transmedia storytelling campaign conceptualised and produced by undergraduate students from
a Malaysian public university was analysed for evidence of multimodal engagement. Students’
project output including campaign pitches, campaign designs and artefacts such as scripts,
storyboards, posters, photos and videos submitted via digital formats were collated and
analysed using a multimodal framework. Post-assessment reflections submitted by students
were also analysed. The findings of the case study revealed that the conceptualisation and
production of a transmedia storytelling campaign consisting of a short film, book and social
media page enabled students to engage with multiple modalities and develop various skills and
competencies. Analysis of campaign artefacts and student reflections found that the use of this
novel pedagogy enabled students to engage with visual and spatial, linguistic, audio, gestural
and technical digital modes of meaning as well as develop literary competencies and creative
thinking skills through this project. This paper paves the way for further exploration of the use
of transmedia storytelling as a multimodal pedagogical tool to develop various literacies,
educational competencies as well as 21st century skills amongst tertiary students. |
| first_indexed | 2025-11-15T00:25:01Z |
| format | Article |
| id | oai:generic.eprints.org:15719 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:25:01Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:157192020-11-18T06:18:20Z http://journalarticle.ukm.my/15719/ Multimodal engagement through a transmedia storytelling project for undergraduate students Melissa Shamini Perry, Transmedia storytelling has great potential in the field of education and research on its applications and benefits in teaching and learning is growing. This paper explores the use of transmedia storytelling as a multimodal pedagogical tool for tertiary students. This paper explicates the design and application of a transmedia storytelling project in increasing multimodal engagement for undergraduate students from various faculties. A case study of a transmedia storytelling campaign conceptualised and produced by undergraduate students from a Malaysian public university was analysed for evidence of multimodal engagement. Students’ project output including campaign pitches, campaign designs and artefacts such as scripts, storyboards, posters, photos and videos submitted via digital formats were collated and analysed using a multimodal framework. Post-assessment reflections submitted by students were also analysed. The findings of the case study revealed that the conceptualisation and production of a transmedia storytelling campaign consisting of a short film, book and social media page enabled students to engage with multiple modalities and develop various skills and competencies. Analysis of campaign artefacts and student reflections found that the use of this novel pedagogy enabled students to engage with visual and spatial, linguistic, audio, gestural and technical digital modes of meaning as well as develop literary competencies and creative thinking skills through this project. This paper paves the way for further exploration of the use of transmedia storytelling as a multimodal pedagogical tool to develop various literacies, educational competencies as well as 21st century skills amongst tertiary students. Penerbit Universiti Kebangsaan Malaysia 2020-08 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/15719/1/39677-134959-1-PB.pdf Melissa Shamini Perry, (2020) Multimodal engagement through a transmedia storytelling project for undergraduate students. GEMA ; Online Journal of Language Studies, 20 (3). pp. 19-40. ISSN 1675-8021 http://ejournals.ukm.my/gema/issue/view/1304 |
| spellingShingle | Melissa Shamini Perry, Multimodal engagement through a transmedia storytelling project for undergraduate students |
| title | Multimodal engagement through a transmedia storytelling project for undergraduate students |
| title_full | Multimodal engagement through a transmedia storytelling project for undergraduate students |
| title_fullStr | Multimodal engagement through a transmedia storytelling project for undergraduate students |
| title_full_unstemmed | Multimodal engagement through a transmedia storytelling project for undergraduate students |
| title_short | Multimodal engagement through a transmedia storytelling project for undergraduate students |
| title_sort | multimodal engagement through a transmedia storytelling project for undergraduate students |
| url | http://journalarticle.ukm.my/15719/ http://journalarticle.ukm.my/15719/ http://journalarticle.ukm.my/15719/1/39677-134959-1-PB.pdf |