What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors

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What drives students’ intention to take marketing majoring? An empirical investigation of the critical factors

The objective of the research is to examine the relationship among intrinsic motivation, variety of career, introductory unit of marketing course and intention to adopt marketing majoring among first-year undergraduate business students in Malaysia. A total 184 questionnaires were collected via co...

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Bibliographic Details
Main Authors:	Nor Asiah Omar, Muhamad Azrin Nazri, Zaleha Yazid
Format:	Article
Language:	English
Published:	Pusat Pembangunan Mahasiswa dan Perhubungan Alumni, Universiti Kebangsaan Malaysia gi 2016
Online Access:	http://journalarticle.ukm.my/10887/ http://journalarticle.ukm.my/10887/1/Artikel-1_Nor-Asiah-Omar_FEP.pdf

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