Relationship-based student loyalty model in an open distance learning institution

The task of retaining students in an open and distance learning (ODL) higher education institutions (HEIs) represents a huge challenge. This has led to extensive research in this area. Several retention models have been explored and many intervention efforts have been attempted. The relationship qua...

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Bibliographic Details
Main Authors: Latifah Abdol Latif, Ramli Bahroom
Format: Conference or Workshop Item
Published: 2014
Subjects:
Online Access:https://library.oum.edu.my/repository/970/