Open University Malaysia's Market Driven Approach in Fulfilling Varying Needs of Adult Learners

Open University Malaysia (OUM) is only in her seventh year of operations, but she has carved a niche in an increasingly competitive market. With a mere enrollment of 721 when she first open her doors in August 2001, the corresponding figure stood at 65,384 students in September 2007, recording a com...

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Bibliographic Details
Main Author: Shaari A. Hamid
Format: Conference or Workshop Item
Published: 2008
Subjects:
Online Access:http://www.pcf5.london.ac.uk/