Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
This paper reviews the research on the relationship of performance with services promotion through internet : an empirical study of Malaysia service companies. A survey was sent to CEOs/marketing managers all over Malaysia. The result gives impression that some services organizations in Malaysia...
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| Format: | Thesis |
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2005
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| Online Access: | https://library.oum.edu.my/repository/281/ |
| _version_ | 1848801396908883968 |
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| author | Norazlina , Mohd Yasin |
| author_facet | Norazlina , Mohd Yasin |
| author_sort | Norazlina , Mohd Yasin |
| building | OUM Institutional Repository |
| collection | Online Access |
| description | This paper reviews the research on the relationship of performance with services
promotion through internet : an empirical study of Malaysia service companies. A survey
was sent to CEOs/marketing managers all over Malaysia. The result gives impression that
some services organizations in Malaysia reap some tangible benefits through Internet
promotion while others do not gather much. The study shows that over 93% in average
agree that their organization's general performance has significantly improved through
Internet marketing activities. This result supports, in the first instance, the postulate made
in chapter one that increase in internet marketing activities would lead to increase in
corporate performance indicators. Implication of the results are discussed. (Author's abstract) |
| first_indexed | 2025-11-14T21:06:48Z |
| format | Thesis |
| id | oai:eprints.oum.edu.my:281 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:06:48Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:2812015-09-10T02:31:13Z Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies Norazlina , Mohd Yasin HD28 Management. Industrial Management This paper reviews the research on the relationship of performance with services promotion through internet : an empirical study of Malaysia service companies. A survey was sent to CEOs/marketing managers all over Malaysia. The result gives impression that some services organizations in Malaysia reap some tangible benefits through Internet promotion while others do not gather much. The study shows that over 93% in average agree that their organization's general performance has significantly improved through Internet marketing activities. This result supports, in the first instance, the postulate made in chapter one that increase in internet marketing activities would lead to increase in corporate performance indicators. Implication of the results are discussed. (Author's abstract) 2005 Thesis NonPeerReviewed text https://library.oum.edu.my/repository/281/1/library-document-281.pdf Norazlina , Mohd Yasin (2005) Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies. Masters thesis, Open University Malaysia (OUM). https://library.oum.edu.my/repository/281/ |
| spellingShingle | HD28 Management. Industrial Management Norazlina , Mohd Yasin Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies |
| title | Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies |
| title_full | Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies |
| title_fullStr | Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies |
| title_full_unstemmed | Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies |
| title_short | Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies |
| title_sort | relationship of performance with services promotion through internet : an empirical study of malaysia service companies |
| topic | HD28 Management. Industrial Management |
| url | https://library.oum.edu.my/repository/281/ |