Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies

This paper reviews the research on the relationship of performance with services promotion through internet : an empirical study of Malaysia service companies. A survey was sent to CEOs/marketing managers all over Malaysia. The result gives impression that some services organizations in Malaysia...

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Bibliographic Details
Main Author: Norazlina , Mohd Yasin
Format: Thesis
Published: 2005
Subjects:
Online Access:https://library.oum.edu.my/repository/281/