Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy
This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/14762 |