Sustainability in Open Distance Learning (ODL): Adoption of Market Segmentation and Advertising Strategy

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Sustainability in Open Distance Learning (ODL): Adoption of Market Segmentation and Advertising Strategy

The purpose of this paper is to examine the prospective learner’s perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadmini...

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Bibliographic Details
Main Authors:	Mohd Nazri Mohd Noor, Azlina Abdul Aziz, Yanty Roslinda Harun, Norsiah Aminudin, Zulaikha Zakariah, Ignasius Heri Satrya Wangsa
Format:	Article
Published:	2022
Subjects:	HC Economic History and Conditions LB2300 Higher Education LC5201 Education extension. Adult education. Continuing education
Online Access:	https://myjms.mohe.gov.my/index.php/IJSMS/article/view/17781

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