Sustainability in Open Distance Learning (ODL): Adoption of Market Segmentation and Advertising Strategy
The purpose of this paper is to examine the prospective learner’s perception of effective market segmentation and advertising messages for open distance learning (ODL) advertisements. A descriptive study was conducted to assess the perceptions of prospective ODL learners in Malaysia. Selfadmini...
| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://myjms.mohe.gov.my/index.php/IJSMS/article/view/17781 |