QR Code

Brand Equity In NGO: A Case Study Of Public Perceptions Towards GOPIO Malaysia

Branding helps to broaden reach, gain recognition, connect people and supports to advance the mission of an organisation. Although branding is important, many Non-Governmental Organisations (NGOs) are unable to focus on branding and to evaluate their brand, often due to limited expertise, facilities...

Full description

Bibliographic Details
Main Author:	Sashidharan Santhesegaran
Format:	Thesis
Published:	2021
Subjects:	HD Industries. Land use. Labor
Online Access:	https://library.oum.edu.my/repository/1369/

Similar Items

The Effects of Brand Equity towards Customer Loyalty of a Well-known Sportswear Brand in Malaysia
by: Tan, Yew Huei, et al.
Published: (2010)

The Impact of Social Media Influencers on Consumer Brand Awareness and Consumer Perceived Quality towards Brand Image
by: He, Shu Kun
Published: (2022)

Gender Equity: Employment and Performance
by: Chiam , Chooi Chea
Published: (2019)

The impact of branding towards cosmetics products: a comparison study between generation Y and generation Z
by: Lee, Clement Jian Beng, et al.
Published: (2019)

City branding : exploring city brand of Kuala Lumpur / Vaani Manickam
by: Manickam, Vaani
Published: (2002)

Green marketing for brand credibility: The impact of green lifestyle branding among Malaysians
by: Purnimal, Jayabalakumar
Published: (2023)

Perception towards factors influencing transfer of training :a case study in Komag usa (Malaysia) sdn. (Sarawak Operation), Kuching
by: Wong,, Lee Lee.
Published: (2007)

Perception of total quality management (TQM) implementation in the public sector : a case study of the Inland Revenue Board (IRB) of Malaysia / Nurseha binti Mahmud.
by: Mahmud, Nurseha
Published: (1997)

Importance of branding property developers in Malaysia
by: Cheng, Fan Fah *, et al.
Published: (2008)

Industry marketing and branding : determinants of brand sensitivity on organizational buying decisions study on the construction materials industry in Malaysia / Hong Kai Kuan
by: Hong, Kai Kuan
Published: (2012)

The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
by: Nadzirah , Rosli
Published: (2020)

Employees’ perception towards the implementation of corporate governance principles: A Malaysia perspective
by: Kumutha, Mani
Published: (2023)

Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods
by: Fong, Eng Cheong
Published: (2023)

Review of Important Brand Loyalty Influencing Factors: State of Art
by: Shaban, Omar Kassim A., et al.
Published: (2017)

Analysing hosts’ and users’ perceptions towards coworking space: From the perspective of real estate agents
by: Choy, Christina Yee Lin
Published: (2022)

Branding and Digital Touchpoints as the Competitive Edge for the Service Firms in the Omnichannel Environment
by: Su, Wei Wen
Published: (2021)

The role of the ethical brand and its effect on industrial buyers' responses / Sulaiman.
by: Sulaiman, Sulaiman
Published: (2010)

Measurement Model of Brand Loyalty for Palm Cooking Oil Market in Malaysia
by: Shaban, Omar Kassim A., et al.
Published: (2017)

Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia
by: Jalal, Hanaysha, et al.
Published: (2019)

Brand Personality and Generation Y Purchase Intention Of Halal Fast Food Restaurants In Pahang
by: Ida Rizyani, Tahir, et al.
Published: (2017)

The influence of non-financial compensation on attitude towards the job of support staff : comparison between public and private sector
by: Lim, Bo Nie.
Published: (2005)

Case Study Of Manager\'s Roles In Change Management In Media Prima Berhad (Towards Learning Organisations)
by: Wan Omar Sukri, Wan Laila Fatihah
Published: (2009)

Employees' perception on diversity at the workplace
by: Sharon Jun, Anak Ngabang.
Published: (2010)

Perception Study On Ergonomics Practices In Malaysian Quarry And Mining Industry
by: Norhidayah, M. S., et al.
Published: (2015)

Participative problem solving towards continuous improvement : a case study of Motorola (M) Sdn. Bhd. / Furaidah Mohamed Yusof
by: Mohamed Yusof, Furaidah
Published: (1997)

Factors associated with motivation of employees toward training :a case study in Malaysia Airports sdn. bhd.,kuching international airport
by: Debra Leonie ak, Cosmas.
Published: (2007)

Study on the effectiveness of public private partnership (PPP) project in Malaysia
by: Zuraini, Zaimuddin
Published: (2014)

Entrepreneurial orientation of public enterprises in Malaysia
by: Harry, Entebang, et al.
Published: (2010)

Performance appraisal system of public technical universities of Malaysia - a study
by: Panda, Sitansu, et al.
Published: (2018)

Factors influencing employee perception on performance management system
by: Fatimah, Mahmud, et al.
Published: (2019)

Corporate Governance And Social Reporting: A Study Of Public Listed Companies In Malaysia
by: Lim, Ying Zhee
Published: (2007)

Roles and Perceptions of Kaizen Champions: A Study of Kaizen Implementation in Malaysian Automotive Industry
by: Mohd Ghazali, Maarof, et al.
Published: (2017)

Homeowners' perception on mortgage financing: a case of bauchi metropolis Nigeria
by: Usman, Hamza
Published: (2016)

Institute of Public Relations Malaysia: a historical perspective
by: Syed Abdullah Idid, Syed Arabi
Published: (2005)

Promoting public transport by improving its service quality
by: Noorazila, Asman
Published: (2014)

Confirmatory factoral validity of public housing satisfaction constructs
by: Kasim, Rozilah, et al.
Published: (2017)

Perceptions of potential employees on teleworking in private firms in Kuala Lumpur
by: Kadar Hamsa, Abdul Azeez
Published: (2006)

Perceptions of fairness and effectiveness of performance appraisal as related to work behaviour
by: Chai, Cherry Ling Ling.
Published: (2004)

ITKAS spearheads Bera District Branding Research
by: Mohd Zaki, Ahmad
Published: (2021)

The level of service quality for the public transport : a study of Rapid Kuantan in Kuantan routes
by: Muhammad Firdaus, Ismail
Published: (2013)