Brand Equity In NGO: A Case Study Of Public Perceptions Towards GOPIO Malaysia
Branding helps to broaden reach, gain recognition, connect people and supports to advance the mission of an organisation. Although branding is important, many Non-Governmental Organisations (NGOs) are unable to focus on branding and to evaluate their brand, often due to limited expertise, facilities...
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| Format: | Thesis |
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2021
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| Online Access: | https://library.oum.edu.my/repository/1369/ |