Mediating Effect of Customer Satisfaction on Service Quality and
Trust Relationship in Malaysian Banking Industry

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Mediating Effect of Customer Satisfaction on Service Quality and Trust Relationship in Malaysian Banking Industry

The aim of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia commercial banking industry. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a su...

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Bibliographic Details
Main Authors:	Zahir Osman, Ratna Khuzaimah Mohamad, Liana Mohamad
Format:	Article
Published:	2016
Subjects:	HG Finance
Online Access:	http://www.ijamee.info/index.php/IJAMEE/article/view/36/34

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