Mediating Effect of Customer Satisfaction on Service Quality and Trust Relationship in Malaysian Banking Industry
The aim of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia commercial banking industry. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a su...
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| Format: | Article |
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2016
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| Subjects: | |
| Online Access: | http://www.ijamee.info/index.php/IJAMEE/article/view/36/34 |