Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities
| Main Author: | |
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| Format: | Thesis |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://library.oum.edu.my/repository/1120/ |
| _version_ | 1848801613909590016 |
|---|---|
| author | Soo Wincci, |
| author_facet | Soo Wincci, |
| author_sort | Soo Wincci, |
| building | OUM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T21:10:15Z |
| format | Thesis |
| id | oai:eprints.oum.edu.my:1120 |
| institution | Open University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T21:10:15Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:eprints.oum.edu.my:11202021-09-05T05:19:07Z Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities Soo Wincci, HD28 Management. Industrial Management 2016 Thesis NonPeerReviewed text https://library.oum.edu.my/repository/1120/1/library-document-1120.pdf Soo Wincci, (2016) Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities. PhD thesis, Open University Malaysia. https://library.oum.edu.my/repository/1120/ |
| spellingShingle | HD28 Management. Industrial Management Soo Wincci, Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
| title | Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
| title_full | Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
| title_fullStr | Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
| title_full_unstemmed | Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
| title_short | Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities |
| title_sort | celebrity personal brand strategies on online social media : an exploratory study of malaysian celebrities |
| topic | HD28 Management. Industrial Management |
| url | https://library.oum.edu.my/repository/1120/ |