Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities

Celebrity personal brand strategies on online social media : an exploratory study of Malaysian celebrities

Bibliographic Details
Main Author: Soo Wincci
Format: Thesis
Published: 2016
Subjects:
HD28 Management. Industrial Management
Online Access:https://library.oum.edu.my/repository/1120/

Internet

https://library.oum.edu.my/repository/1120/

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