Systematic purchase behaviour in big transactional data: measurement innovations and applications

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Systematic purchase behaviour in big transactional data: measurement innovations and applications

With the rapid advancement in technology and the emergence of new sources of data, consumer buying behaviours have become increasingly dynamic. This has created a growing need for new measures and models to understand and predict complex buying patterns, aiming to enhance customer experience, satisf...

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Bibliographic Details
Main Author:	Mansilla, Roberto
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2024
Subjects:	Consumer Behaviour; Systematic Purchase Behaviour; Transactional Data; Bundle Entropy
Online Access:	https://eprints.nottingham.ac.uk/80038/

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