Systematic purchase behaviour in big transactional data: measurement innovations and applications
With the rapid advancement in technology and the emergence of new sources of data, consumer buying behaviours have become increasingly dynamic. This has created a growing need for new measures and models to understand and predict complex buying patterns, aiming to enhance customer experience, satisf...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2024
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| Online Access: | https://eprints.nottingham.ac.uk/80038/ |