Out of character: the impact of egalitarianism on a conservatives’ choice to purchase fair-trade products

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Out of character: the impact of egalitarianism on a conservatives’ choice to purchase fair-trade products

Although past literature has established the significance of the fair-trade movement to the pursuit of social equity for underdeveloped producers, consumers remain reluctant to patronise products marketed as fair-trade. Here, this behaviour is investigated using a more nuanced approach, one that com...

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Bibliographic Details
Main Author:	Wong, Rachel Mei Ming
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2024
Subjects:	fair-trade movement social equity underdeveloped producers consumer behavior ethical consumption political ideology egalitarianism meritocracy patronage intentions
Online Access:	https://eprints.nottingham.ac.uk/78546/

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