Out of character: the impact of egalitarianism on a conservatives’ choice to purchase fair-trade products
Although past literature has established the significance of the fair-trade movement to the pursuit of social equity for underdeveloped producers, consumers remain reluctant to patronise products marketed as fair-trade. Here, this behaviour is investigated using a more nuanced approach, one that com...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2024
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| Online Access: | https://eprints.nottingham.ac.uk/78546/ |