The impact of customer relationship management strategies on customer satisfaction under e-commerce platforms

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The impact of customer relationship management strategies on customer satisfaction under e-commerce platforms

This Dissertation examines the influence of various CRM strategies on customer satisfaction in the context of China's cross-border e-commerce platforms. The research employs a mixed-methods approach, including a questionnaire survey and advanced ordered logistic regression modeling. The study a...

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Bibliographic Details
Main Author:	Ding, Duo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2024
Subjects:	customer relationship customer satisfaction e-commerce platforms
Online Access:	https://eprints.nottingham.ac.uk/77762/

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