The impact of customer relationship management strategies on customer satisfaction under e-commerce platforms
This Dissertation examines the influence of various CRM strategies on customer satisfaction in the context of China's cross-border e-commerce platforms. The research employs a mixed-methods approach, including a questionnaire survey and advanced ordered logistic regression modeling. The study a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2024
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| Online Access: | https://eprints.nottingham.ac.uk/77762/ |