Sustainability marketing strategies: exploring effective business to business (B2B) marketing strategies for industrial manufacturers approaching a low carbon future

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Sustainability marketing strategies: exploring effective business to business (B2B) marketing strategies for industrial manufacturers approaching a low carbon future

The marketing function within organizations plays a pivotal role in keeping companies abreast of changes in their broader and competitive environment (Hooley, 2020). Despite an abundance of literature on green marketing strategies to help business-to-consumer (B2C) firms build a competitive advantag...

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Bibliographic Details
Main Author:	Yong, Khai Pin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2024
Online Access:	https://eprints.nottingham.ac.uk/76828/

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