Sustainability marketing strategies: exploring effective business to business (B2B) marketing strategies for industrial manufacturers approaching a low carbon future
The marketing function within organizations plays a pivotal role in keeping companies abreast of changes in their broader and competitive environment (Hooley, 2020). Despite an abundance of literature on green marketing strategies to help business-to-consumer (B2C) firms build a competitive advantag...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2024
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| Online Access: | https://eprints.nottingham.ac.uk/76828/ |